PARTICIPATING IN

SECOND SATURDAYS

 

WHO CAN PARTICIPATE AS A VENUE/GALLERY?

Sacramento's Second Saturdays are events which are open to all legally permitted and operated businesses in the greater Sacramento area.  It is a night to promote your business, the arts, local, regional, national and international artists.  You do not have to be a gallery to participate although this is an art-themed event and your business should in some way promote the arts.  MOST galleries are centered in Midtown and Downtown and along Del Paso Boulevard, however any business can participate and be listed.  There are restrictions on serving alcoholic beverages (see below). 

IS THERE A CHARGE TO PARTICIPATE?

There is no charge to participate in Second Saturdays.  If you request, you / your event / your venue will be listed FREE on this website  (more information on how below).  

You may also submit listings to the Sacramento News & Review and the Sacramento Bee (as well as other publications).  Listings of your event on their event calendar(s) and a listing in the SNR's two-page ARTWALK Map is Free.  Both papers offer advertising for a fee/charge. 

If you plan to serve alcoholic beverages there is a PERMIT REQUIRED and there is a fee.  YOU MUST secure a permit.  For more information >> Acquiring a temporary permit for serving wine & alcoholic beverages.

DO I HAVE TO JOIN THE GALLERY ASSOCIATION OR ARE THERE DUES?

You do not have to join the Sacramento Second Saturday Gallery Association and as of Aug 06 there are currently no dues or fees.

HOW DO I GET MY VENUE LISTED?

There are primary ways to promote your event:

# 1  Get your venue listed on this website - its free!    Provide us with your Companies' name, your name, full address, a contact phone number, the venue (artist/show) and  brief description of what you'll be offering.  You are also welcome to submit photos of the artists works as well as artist biographies.  SEND THESE TO:  sacramentosecondsaturday@yahoo.com.   If you're in the central midtown district, you'll also be added to the maps distributed on Second Saturday and listed on the website. 

We update the website A FEW DAYS prior to each Second Saturday.  Please understand that our organization is ALL VOLUNTEER and we do as much as we can.  We only review the above email several times each month so don't get frustrated if you don't get an immediate answer.

# 2  Get your venue listed on the Sacramento News & Review's Artwalk Page - its FREE!    Contact the SNR and provide them with the details of your event.  You can also purchase ad space.  For more information, click:  SNR's ARTWALK INFORMATION

# 3  Get your venue listed on the Sacramento Bee's Arts Listings.      Get those press releases in early!  Click here for more information.

# 4  Get your venue listed on Sacramento Midtown's Calendar.   Get those press releases in early!  Advertising also available.  Contact:  mail@sacramentomidtown.com

HOW OFTEN AND WHEN IS THIS SITE UPDATED?

We do our best to update the site TWICE each month... in the few days before Second Saturday (updating all the listings, adding what's new, adding new artists/restaurants/gallery openings/artist and gallery of the month/etc) and right after Second Saturday (changing the dates for the next Second Saturday).  PLEASE be patient.  This is a volunteer website and Scott Farrell, the website administrator usually only reads the emails once or twice per month. 

HOW IS THIS WEBSITE FUNDED?

Many people mistakenly believe that this website is somehow sponsored by city, state, or federal funds and or from one of the many grants from various art groups, however this website is funded 100% and all the labor to update it is provided by Scott Farrell, owner of Zanzibar Tribal Art Gallery.  Currently no other galleries or groups provide any funds toward its upkeep other than Scott Farrell. 

Why?  Well, Scott tried to get other galleries to contribute to a website to promote the arts and Second Saturday and met with tremendous opposition - and thus, for the self promotion of his own business and for other galleries and Second Saturday as a whole... he started this website.  So PLEASE remember this when you get upset that your listing isn't updated or when you're angry that Zanzibar is somewhat blatantly promoted... just remember who does ALL the work and pays for this website. 

Scott recognizes that MANY galleries have limited funds available for advertising and even less time... so that is why this website has remained a GRASS ROOTS self funded entity.

Are you interested in helping?  We're looking for a professional web developer to take this website to its next level.  We'd also like to have a full-color map of the galleries to be distributed (we're the only major city with an event like this that doesn't have something) and we'd like to do co-operative advertising and petition both the city and regional transit to do shuttles ... and so much more!  If you're a grant writer and want to undertake getting some money for this website... or you'd like to help.. just email us at:  sacramentosecondsaturday@yahoo.com

STILL HAVE QUESTIONS?

 Scroll down for more helpful information or....If you still have questions, you can contact this website's webmaster, Scott Farrell at  sacramentosecondsaturday@yahoo.com  (he only responds every few weeks)  OR you can call his gallery at (916) 443-2057 Mon-Sat 10 am - 6pm for immediate help.

 


   Getting Listed on this site          Promoting your event     

   Rules & Regulations            Serving Alcoholic Beverages          Co-op Advertising 


STARTING A GALLERY?

Opening a gallery/store in Sacramento - getting your licenses, permits, etc:  start here:

http://www.finance.saccounty.net/Tax/PDF/Book2002a.pdf

 

    GETTING LISTED ON THIS SITE  

NOTIFYING US AND GETTING YOUR GALLERY ON THIS WEBSITE

Currently there is NO CHARGE to be listed or have a link to your website from this site.  This website is provided as a means for Sacramento residents and visitors to be able to find local art galleries and related venues.  There is currently NO ADVERTISING FEES.  Zanzibar Tribal Art Gallery (owned by Scott Farrell and Josh Varner) currently underwrite the entire cost of this website.  We are currently (February 2006) working to completely re-design this website and provide updated information, maps and coming soon event details. 

IF YOUR GALLERY IS NOT LISTED, YOUR LISTING IS INCORRECT OR YOU WOULD LIKE TO CONTACT US, email us at:  

sacramentosecondsaturday@yahoo.com    

please note:  as this is a volunteer organization, this email may not be checked more than once or twice per week - if it is important that you contact us and need an IMMEDIATE response, call Zanzibar at (916) 443-2057 and ask to speak to Scott (tell them you're a gallery and its regarding Second Saturday).   If he's not available, please leave a number, contact information and the reason for your call. 

 

    PROMOTING YOUR EVENT(S)  

 

NEWSPAPERS

We encourage galleries to produce press releases and submit them to the following local papers & websites:

Sacramento News & Review

The News & Review prints a two page map & listing of galleries and has advertising space available.  This map is published in the Sacramento weekly News & Review on the Thursday BEFORE Second Saturday.  Listing(s) for galleries and placement on the map is free.  Advertising is available. 

To be listed on the ARTWALK MAP:

Contact Cy at the News & Review

SN&R

1015 20th Street

Sacramento CA  95814

(916) 498-1234 ext 1308

(916) 498-7920 FAX

melindac@newsreview.com

To be listed in the Calendar (to have an event considered for listing, submit pertinent information to:

Calendar Editor

SN&R

1015 20th Street

Sacramento CA  95814

or email:  sactocalendar@newsreview.com

Be sure to include gallery name, date of show, time(s), location, cost, contact information, and a photo, if available.  Information MUST be received TWO WEEKS before prior to the issue you wish the listing to appear. 

 

Sacramento Bee

The Bee, which until April printed a map and offered a page in the Friday ticket section promoting Second Saturday is no longer offering this special advertising section (they were not making enough money they said).  They also accept non-paid submissions (press releases, event/show/exhibition notices) for listings in Ticket and on their website(s) (see below). 

Victoria Dalkey, Bee art correspondent (916) 321-1001

vdalkey@sacbee.com

Fax press releases to:  (916) 321-1109

Featcal@sacbee.com

Send press releases to this address at least two weeks before an event.

LIST OF NEWSROOM STAFF & EDITORS CLICK HERE

http://www.sacbee.com/

http://arts.sacbee.com/

http://www.sacticket.com/

http://www.sacticket.com/calendar/

You can create a Gallery page and list upcoming events and even put up photos at the above addresses!

 

OTHER PUBLICATIONS

TRAVELHOST Sacramento

Published bi-monthly and distributed to dozens of local hotels, this publication offers advertising.  We are currently in discussions of having a permanent Sacramento Gallery Page where galleries that pay a small fee will be listed and or have an ad at a very reasonable rate.  Contact us or Bob Nickerson if you're interested!   Scott Farrell of Zanzibar Tribal Art Gallery wholeheartedly believes that advertising with Travel Host is the most effective advertising he does!  Zanzibar receives a lot of out of town patrons who found out about us by seeing TRAVELHOST in their hotel rooms. 

Bob Nickerson
Owner/Associate Publisher
TRAVELHOST of Northern California
 

P.O. Box 601147
Sacramento, CA  95860-1147
Office:   (916)-974-7508
Mobile: (530)-304-0179
Fax:       (916)-974-7518

 

WEBSITES

SacramentoMidtown.com

Has a community calendar that accepts Second Saturday and other events.   Advertising is available.  This is a WONDERFUL resource for any galleries, stores, restaurants or other businesses in Midtown Sacramento!  We can't recommend it enough!

email: mail@sacramentomidtown.com
Office: (916) 455-0460

Julia Seebach
Direct: 916.595.8850
julia@sacramentomidtown.com

Brian Fischer

Sales/Business Development
Direct: 916.996.8655
brian@sacramentomidtown.com
 

Craigslist.com

 

    CO-OPERATIVE ADVERTISING 

While this site is currently free, we are currently re-evaluating the possibility of doing some gallery co-operative advertising both on this site and in print as well as direct mail. 

Midtown and Downtown specialty stores have recently received a lot of publicity for collective promotions and we would welcome dialog from any and all Gallery and venue owners and managers about having shared advertising and or mailings to promote Second Saturday Art Walks as well as art galleries the rest of the month. 

In the past we've discussed going to the local papers and publications as a group to get better advertising rates, discussed doing full-page co-op ads where a variety of Galleries have individual ads and a map, hiring of vans and or vehicles to ferry people from one gallery or area to another, etc.    We're all busy people and everyone has reasons NOT to promote their competition... but there are MORE reasons to promote the arts in Sacramento as a unified voice. 

We are currently in discussions with Bob Nickerson of TRAVELHOST (a local magazine, placed in hotel rooms that promotes Sacramento sights and businesses) to do a Gallery Page and Map in this publication to promote gallery every day of the month and not just on Second Saturdays.  There would be a charge to participating galleries.

At this stage the Sacramento Second Saturday Gallery Association is loosely organized and we would like to reorganize and have regular meetings and brainstorming sessions.  We're ALL busy business people but many of us honestly feel that what is good for one gallery is good for all of us.   We SHOULD cooperate and help each other out for the benefit of the arts community.  We're planning a mailing in the spring to suggest having an open meeting open to anyone who would like to participate.  Details coming soon or contact Scott Farrell at secondsaturday@yahoo.com   for more information.

 

    RULES, REGULATIONS & FINE PRINT 

SERVING ALCOHOL

If you are serving alcoholic beverages during your reception and or Second Saturday Art walk, there are specific guidelines and you must secure a temporary permit (for a fee).  Please note that the Sacramento Police Department does spot checks and will issue tickets/fines if you do not secure the proper permits and or are serving alcoholic beverages contrary the rules and regulations of Sacramento city and county. 

OBTAINING A ONE DAY PERMIT

Normally you must apply for a permit AT LEAST 15 DAYS prior to the event.  Officially, the organization applying for the permit MUST BE A NON-PROFIT ORGANIZATION, however our understanding is the ABC has made an exception for Second Saturday events and allows those participating to use the non-profit status of the Sacramento Art's Council.  The only requirement is that the Sac. Art Council needs to approve the use of their non-profit status and the businesses must give any/all proceeds (if you charge a cover fee) from the sales of alcohol to the Sac. Art Council's non-profit funds. 

You can call (916) 443-0700 to apply for a "One-day ABC Permit".  Once approved by the Police Department, the applicant goes to the State ABC office located on Power Inn Rd for final approval and issuance of the actual permit.

You can also Call Heather at Friends of Art Commission, (916) 566-3992 - She'll help you get the forms to fill out, get it approved by the Police Department then over to ABC (Alcoholic Beverage Control).  Don't chance it!  Get a permit!  If you have ANY questions, you can also contact:

The Sacramento Police Department offers free training in regards to the sales of  alcohol. Valuable information is covered, such as open containers in public, serving obviously intoxicated patrons, how to properly check ID's,
etc. If there is a large enough group (20+), we can arrange a special training session just for the servers of wine at Second Saturday events.

If you have any questions, or would like to arrange a special training session, please call Jon Houston at 433-0704.
 

Jon Houston
ABC Liaison
Office Of Operations - Metro Division
Sacramento Police Department
abc@pd.cityofsacramento.org
(916) 433-0704

 

 

SPECIAL PERMITS

At this time there are no special permits other than for serving alcohol that we are aware of (other than the licenses and or permits required for business in Sacramento City and or County (see below), however this may change.   If you are holding an event in a public area or your event involves anything that might be considered questionable, you may wish to contact the City and or County of Sacramento to verify that you will not need any type of event permit.  It is your sole responsibility to look into this!

If you're JUST OPENING a gallery/store in Sacramento, there are a number of permits and licenses that you must have, along with sign permits, etc.  While confusing, the city of Sacramento has prepared the following PDF document to guide you through the red tape (requires Adobe PDF reader available for free by clicking here)

http://www.finance.saccounty.net/Tax/PDF/Book2002a.pdf

We encourage ALL Galleries and Venues to have secured the required insurance and liability coverage required for retail businesses. 

If you are going to be selling art you must either collect sales tax and or include the sales tax in the retail price of your artwork (you are then responsible for paying the sales tax to the Board of Equalization.  In most cases securing a sellers permit is free and just requires you to visit the Board of Equalization off Hwy 50 & Power Inn Road.  For more information:  http://www.boe.ca.gov/

 

DISCLAIMERS

It is the webmasters and the Sacramento Second Saturday Gallery Association's intent that this website be for the general use of Sacramento residents and visitors to find local galleries and venues participating in the Second Saturday Art Walk.  While we make all reasonable attempts to include anyone who contacts us, inclusion is at our discretion and we reserve the right to exclude anyone. 

We attempt to make Second Saturday and its various venues accessible to all.  In our free gallery listing(s) we typically list galleries alphabetically.  We also reserve the write to promote certain galleries and venues over others that may contribute in some way to the upkeep of this website and or provide advertising dollars.  If you are interested in being featured and or assisting with this website, all assistance will be welcomed.   

We will not knowingly exclude anyone - however we are an ALL VOLUNTEER staff and it may take us a month or more to update this website once you contact us.  We certainly welcome thoughts, comments and suggestions. 

This website is a WORK IN PROGRESS - we are working hard to make it better and to expand the maps and services we offer.  THANK YOU FOR YOUR PATIENCE.   If you have specific skills that you are interested in helping us, please contact us!

To the best of our knowledge, all photographs and inclusions in this website are original and we have gained permissions to use them.  If you feel that any content is not original and or your property, please contact us and we will remove it.  We SINCERELY appreciate our various galleries', photographer's and artist's original content submissions and thank them for their use. 

 

DIDN'T FIND WHAT YOU WERE LOOKING FOR?

This website is a work in progress.  If you didn't find what you were looking for, please feel free to contact us at:  secondsaturday@yahoo.com and or (916) 443-2057 (ask for Scott Farrell).